What Do the Colored Dots in the Overview Mean?

Your reports will show an overview of the most important email marketing KPIs. Check out more information about KPIs in our blog on the 10 Newsletter KPIs That Will Supercharge Your Email Strategy. The overview contains colored dots next to each KPI. The meaning of the colors is simple:

Green: Good results

Yellow: Acceptable, but could be improved

Red: Needs to be optimized

Our tool calculates your performance automatically. The rating is based on statistics in your industry.