- What are the advantages of email marketing compared to other types of online marketing?
Anyone who works in online marketing will know that almost 100% of all internet users read and send email - and can therefore be reached via this channel. Email marketing guarantees the widest reach for your campaigns by far. What's more, email [...]
- Why Should I Send Email Newsletters?
Sending email newsletters is the most effective and cost-efficient form of direct marketing. Email newsletters enable you to address your customers personally and inform them of offers and news on a regular basis.
Email marketing is [...]
- What is the best time to send an email newsletter?
Statistically speaking, you should avoid sending your newsletter mid-week or in the afternoon. Open rates are up to 1.5 times lower than on Mondays, Fridays or weekends. The best time to send an email campaign is between 8 and 11am, or evenings [...]