Why Should I Send Email Newsletters?
Sending email newsletters is the most effective and cost-efficient form of direct marketing.
Email newsletters enable you to address your customers personally and inform them of offers and news on a regular basis.
Email marketing is therefore ideal for maintaining contact with your customers and thus building strong customer relations.
Numerous studies show that building long-lasting relationships with your customers can significantly increase the chances of them taking the desired action (making a purchase, for example). What's more, it costs less to nurture existing customer relations than to acquire new customers, and email newsletters can help to boost customer loyalty and strengthen your brand long-term.
Email newsletters are the ideal means for building and sustaining positive customer relations. Email marketing is therefore recommended for all sectors that have - or want to establish - an online customer base.
Anyone who works in online marketing will know that almost 100% of all internet users read and send email - and can therefore be reached via this channel.
Email marketing guarantees the widest reach for your campaigns by far. What's more, email newsletters enable direct and personal customer contact; a major advantage for businesses.
Through targeted personalization, you can offer content that is truly of interest to your recipients - without foregoing the economies of scale. An extremely wide reach combined with maximum relevance gives email newsletters an unbeatable expenditure/income ratio. In marketing, this is known as Return on Investment (ROI).
Email is the online marketing tool with the highest ROI. What's more, in contrast to many other forms of online marketing, email marketing allows you to directly measure the success of your actions.
With comprehensive statistical analysis of each individual email, you can quickly deduce the success of your campaign and identify and improve weak points.